Person wearing a tiger print jacket standing in an arcade with arms outstretched, colorful games and a large screen in the background.

I'M Joey THE Cat

Illustration of a skee-ball machine

#1 Roller in the World.

3-Time National Skee-Ball Champ.

How the cat was born

Joey celebrating with a large check and trophy in a skee-ball alley, dated May 29, 2011. Thirteen clocks in the background show different city times, and the check is for $1,500 as a championship prize.
Joey in a colorful zebra-patterned outfit playing skee-ball indoors; other people and skee-ball machines in the background.

The first time I played Skee-Ball was at my 11th birthday party in ‘97—at a Chuck E. Cheese, obviously. I did a backflip into the ball pit and left with 9 stitches and a deep love for arcade excitement.

Fast forward to 2009. I had just moved to San Francisco when I stumbled into a Skee-Ball bar league called Brewskee-Ball®, and that old spark reignited. I loved the community and competition so much that I bought a Skee-Ball machine on eBay to practice, and one machine turned into a business.

In 2010, I started renting out that machine for parties and events. I used the earnings to buy more games. Then I started placing them in bars. Meanwhile in the competitive circuit, I was traveling to national championships. I won three national Brewskee-Ball® championships (2011, 2012, 2014) and used the prize money to expand even further.

What began as a side hustle turned into a full-time company—and eventually into a 40+ location arcade empire, complete with game rentals, photobooths, and full-blown venue builds across California.

I’ve rolled Skee-Ball into some wild places. And somehow, we’re just getting started.

"Joey 'The Cat'" in red cursive text
Joey standing on a skee-ball lane holding a trophy and a large check for $200.00. The background shows a "BREWSKEE-BALL" sign and scores on digital monitors. The setting has bright, colorful lights and festive decorations.
Joey in leopard print outfit holding a trophy on a skee-ball machine in an arcade.
Joey holding a trophy and a large check for $3,000 at a rollers tournament event in Austin, Texas, with colorful quilt and signage in the background.
Colorful illuminated tiger head sculpture with open mouth and headband reading 'Joey the Cat' against a dark red background.
JOey on stage celebrating at a skee-ball event, with one person holding a microphone and another raising their arms.
Joey wearing a tiger print jacket stands in a dimly lit gaming arcade.

CAREER HIGHLIGHTS

🎯 3-Time National Skee-Ball Champion (2011, 2012, 2014)
🕹️ Founded Joey the Cat (arcade operator business) in 2012
🛠️ Built over 40 arcade locations across California
🎳 Launched arcade in Hometown Bowl, in South SF
📍 Launched Thriller Social Club, a 10,000 sq. ft. arcade bar in SoMa SF
🤠 Opened Eastwood, a country-themed arcade bar in LA’s Koreatown
📸 Created a design studio for custom photobooths
🎥 Launched Meow Mobile Mania, a traveling YouTube gameshow in a converted Sprinter van
👑 Reclaimed the #1 world title in Skee-Ball in 2021, live on Barstool Sports
🐯 Spent years permitting and building Joey the Cat’s Mission Arcade, our first wholly owned location. 

Joey wearing a tiger-striped jacket and making a playful, roaring gesture with hands raised like claws. The background is colorful and blurred, giving an energetic atmosphere.
Thriller arcade and bar lounge with wooden benches, arcade games, skee-ball machines, and television screens.

major meowments

World Title Rematch Footage - Joey the Cat vs the Kid

Interview on Barstool Sports after winning World Title Match

Talk at Google about doing what you love

MEOWMOBILE MANIA

A person with outstretched hands making a fierce expression stands in front of a colorful van labeled 'Meow Mobile' with 'Win' and 'Prizes' signs. The van holds large plush characters like Pikachu and Mario. Graffiti is on the wall behind him. The words 'Casting Call' appear on the right.
Illustration of an orange, oval-shaped sign with text "Joey the Cat's Meow Mobile Mania" and decorative lights around the border.
Retro arcade game machine illustration in orange color

What do you get when you combine

a sprinter van,

arcade games,

a GoPro rig, and random humans off the street?

Meow Mobile Mania—a fully mobile YouTube game show hosted by yours truly.
We transformed a van into an arcade-on-wheels and invited guests inside to battle it out in a series of ridiculous challenges. It was fun, chaotic, weirdly wholesome—and a total blast.