YOUR NEW FAVORITE PLACE
TO BE A REGULAR.

Not a country club. Not a nightclub. Definitely not a rewards program.

The Alley Club is Joey the Cat’s community for people who like to play, show up, meet people, and have a little more fun in San Francisco.

It’s free to join. You just have to find your way in.

  • Think of it as your backstage pass to Joey’s world.

    Alley Club members get first dibs on events, members-only meetups, secret missions, surprises, collectibles, and plenty of reasons to get out of the house.

    Some things happen at Mission Arcade.

    Some happen around San Francisco.

    Some might show up in your mailbox.

    And some things we’re not going to tell you about yet.

    You’re in the Alley Club now. Act accordingly.

  • 01. JOIN THE CLUB

    Tell Joey a little about yourself and what kind of fun you’re looking for.

    You’ll get your own Alley Club member number and officially become part of the club.

    02. SHOW UP

    Come to Mission Arcade. Find Joey around the city. Join us for an Alley Club meetup. Bring your friends. Try something new.

    The more you show up, the more there is to discover.

    03. COLLECT YOUR STORIES

    Events, challenges, Joey locations, and other adventures can unlock stamps, collectibles, achievements, and surprises.

    Some are easy to find.

    Some aren't.

    04. KEEP YOUR EYES OPEN

    There’s always something else happening in the Alley.

    Member-only invitations. Secret drops. Strange assignments. Golden tickets. Things hidden around the city.

    If Joey sends you somewhere, go.

  • FIRST DIBS
    Early access to select events, leagues, drops, and whatever Joey dreams up next.

    ALLEY CLUB MEETUPS
    Low-pressure reasons to leave the house and hang out with good people.

    SECRET MISSIONS
    Challenges, scavenger hunts, hidden clues, and occasional assignments from a cartoon cat.

    MEMBER-ONLY EXPERIENCES
    Some parties are for everybody. Some are for the Alley.

    THINGS TO COLLECT
    Stamps. Pins. Slap bracelets. Photo strips. Limited-edition stuff. Things that may make absolutely no sense to anyone outside the club.

    SURPRISES
    The whole point is that we can't tell you all of them.

  • Alley Club isn't about collecting points because you bought another drink.

    We want you to do things.

    Take the photo.

    Join the team.

    Bring the friend who almost stayed home.

    Try the game you’re terrible at.

    Go to the place you’ve never been.

    Complete the mission.

    Become a regular.

    The best way to get more out of the Alley Club is simple:

    Show up.

  • Mission Arcade is home base, but Joey gets around.

    His games, photo booths, events, and shenanigans can be found all over San Francisco—and every once in a while, outside the Bay Area.

    Keep an eye out.

    You never know what counts.

  • COME ALONE. LEAVE WITH PEOPLE TO TEXT NEXT TIME.

    We throw regular Alley Club meetups at Mission Arcade and around the city.

    No networking.

    No awkward icebreakers.

    No need to already know somebody.

    Just something fun to do and people to do it with.

    Some months we might play games. Others we might sing karaoke, wander somewhere new, compete over something incredibly insignificant, or hand you a secret mission when you walk through the door.

    The activity changes. The invitation doesn't.

    Come hang.

FAQs

  • Nope. Alley Club is free to join.

  • No. But being nearby makes it considerably easier to get into Alley-related trouble.

  • No. Roller League is our Skee-Ball league. Alley Club is the larger community around Joey the Cat. You can absolutely be part of both.

  • Absolutely not. This is supposed to make your social life more fun, not give you homework.

  • Usually, yes. Some events and experiences may be members-only, and we'll make that clear when we invite you.

  • Your Alley Club membership, member number, access to Club communications and events, and whatever else you manage to unlock along the way.

  • Nice try.

  • Might as well come in.

    Join for free, tell Joey what you do for fun, and we'll make sure you hear about the good stuff.

    Your new favorite place to be a regular starts here.

    Welcome to the back way in.